PACIFIC NATIONAL EXHIBITION (PNE)
profile each of the key market segments (typically 2 or 3 market segments). In the profiles, you will describe the characteristics of each market segment group in terms of the four main bases of
segmentation: geography, demographics, psychographics and behavioural.
Identify how understanding the idiosyncrasies of each these different key market segments impacts many of the sales and marketing decisions your organization needs to make based on this information