Hamley’s

Hamley’s

Order Description

Hamleys

Demonstrate the Importance of Marketing for the chosen brand from the perspective of Societal Marketing concept

Show an awareness of the foundations and key concepts of Marketing.

Demonstrate the impact of the macro and micro environment on marketing decisions.

– Introduction (introduction to the whole coursework)
– Importance of Marketing for the Brand specially from the perspective of Societal Marketing concept
– PESTLE Analysis of the Brand (for their UK operation)
– Porter’s 5 Forces and SWOT Analysis of the Brand (for their UK operation)
– Recommendations for the Brand (for their UK operation- based on your environmental analysis)
– Conclusions (conclusion to the whole coursework)
– Reference List -minimum of 10 sources (books, journals, websites etc.)
– Appendix- optional


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