Impact Of ACA On Health Care Marketing

Write a 3-5-page assessment that examines the impact of the Affordable Care Act (ACA) on how insurance companies market their programs, from the point of view of a director of marketing for a health insurance company. How will the ACA impact your core business? What strategies would you employ to align your company with changes in enrollment and eligibility? What marketing strategies would you deploy to attain success?
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
SHOW LESS Competency 1: Assess the patient perspective of quality and services. Describe how to market the benefits of the Affordable Care Act (ACA) to prospective patients. Describe how the Affordable Care Act (ACA) will impact enrollment guidelines. Describe how the Affordable Care Act (ACA) will impact eligibility guidelines. Competency 3: Analyze competitive forces in the market place in determining strategy. Explain how to market Affordable Care Act (ACA) benefits to a business or organization. Write a 3-5-page assessment that examines the impact of the Affordable Care Act (ACA) on how insurance companies market their programs.
From the point of view of director of marketing for a health insurance company, explain how the ACA has impacted your marketing programs as you answer the following questions: