Supply chain whirl

While the 2001 global overhaul of Whirlpool’s supply chain systems remains a work in progress today, managers say its sucess to date is encouraging the remaining systems work

The supply chain at Whirlpool in 2000 was broken. Indeed, a manager there at the time quipped that among the four major appliance makers in the U.S., Whirlpool ranked fifth in delivery performance.
“We had too much inventory, too little inventory, wrong inventory, right inventory/wrong place, any combination of those things,” says J.B. Hoyt, who was then supply chain project director. He says
a sales vice president approached him one day and said he’d accept even worse performance from supply systems if they would just be consistent rather than wildly bouncing back and forth between
good and poor production and shipping plans.
So in 2001, Whirlpool embarked on a multiproject global overhaul of its supply chain systems. The metaproject remains a work in progress today, with a number of systems yet to be rolled out and
some major technical issues to be resolved. But managers at Whirlpool say its success to date — including huge improvements in customer service and reduced supply chain costs — is providing the
psychological and financial impetus to drive the remaining systems work.
Whirlpool CIO Esat Sezer says that by 2000, the company had grown by acquisition and geographic expansion to the point that old systems, stitched together by spreadsheets and manual procedures,
couldn’t cope with the exploding complexity. “Our supply chain was becoming a competitive disadvantage for us,” he says. Availability — the percentage of time a product is in the right place at
the right time — was an unacceptably low 83 percent, even as inventories remained too high overall.
The homegrown supply systems were primitive and not well integrated with the company’s SAP ERP system, which had been installed in 1999, or with a legacy production scheduling system, Sezer says.
And they weren’t integrated with the systems of major wholesale customers or suppliers of parts and materials. “The plans we were creating weren’t linking back into reality,” he says.
In particular, Sezer says, supply chain systems weren’t fine-grained enough, nor were they very good at juggling priorities and constraints except through slow and cumbersome manual methods. Often,
they would optimize locally — a single product line at one location, for example — but not for the supply chain as a whole.
Here’s what Whirlpool was using for its North American supply chain in 2000:
• A homegrown production scheduling system, the Whirlpool Manufacturing Control System (WMCS), which was developed in the mid-1980s and extensively modified over the years.
• SAP’s R/3 ERP system, which was installed in 1999 and used for transaction-processing applications such as accounting and order processing.
• i2 Technologies’ Demand Planner (now called Demand Manager), which was installed in 1997 and used for demand forecasting.
• A system for distribution planning that was custom-developed for Whirlpool in the 1980s that used optimization software from ILOG.
Then, in 2001, Whirlpool began to implement an advanced planning and scheduling (APS) system. It included a suite of supply chain integration and optimization tools from i2 — Supply Chain Planner
for Master Scheduling, Deployment Planning and Inventory Planning. Those three modules, the heart of Whirlpool’s efforts to fix its supply chain, went live in three phases over 2001 and 2002.
In mid-2002, Whirlpool installed the i2 TradeMatrix Collaborative Planning, Forecasting and Replenishment (CPFR) system, a Web-based collaboration tool for sharing and combining the sales forecasts
of Whirlpool and its major trade partners — Sears, Roebuck and Co., Lowe’s and Best Buy Co.
The rollout of a component for Web-based collaboration with suppliers, based on SAP’s Inventory Collaboration Hub, is just getting under way. And Whirlpool continues to use the old WMCS for
production scheduling but plans to replace that with SAP’s Production Planning module.
It’s available
By all accounts, the supply chain overhaul was a smashing success for the US$13 billion company. CPFR cut forecasting errors in half. APS boosted availability in North America from 83 percent to 93
percent (it’s at 97 percent today), reduced finished-goods inventories by more than 20 percent and trimmed 5 percent from freight and warehouse costs. Whirlpool declined to discuss the cost of the
Managers at Whirlpool give much of the credit for the success of these projects to a close partnership between the IT department and the business units. Says Hoyt, “It was one of the first times
the IT community didn’t say, ‘OK, here’s your tool.’ We said the tool had to do x, y and z. We did the requirements analysis together.”
Whirlpool considered standardizing completely on SAP for all ERP and supply chain systems in North America, but i2 ultimately got the nod for the APS system, the critical part needed to fix the
company’s availability and inventory problems. “There was a lot of back and forth, but after a long harangue and discussion of our business requirements, we settled on the i2 tool set in North
America,” Hoyt says.
But while i2 was seen as being more capable than SAP for handling the fine-grained optimization, constraint-based planning and prioritization that the business units wanted, it was far from ideal
from an IT perspective. The APS system would cost IT, whose budget is about US$190 million, more than an all-SAP supply chain because there would be less integration, more systems interfaces and
more skills to maintain in-house. Plus, IT was worried about i2’s deteriorating financial condition.
Whirlpool had already standardized on IBM AIX application servers and zSeries mainframe database servers for supply chain systems and had put systems for all its global operations in a single data
center in Benton Harbor. Now it was time to standardize on software.
So in 2001, a mandate came from the CIO, via Whirlpool’s Executive Committee, that supply chain modernizations henceforth would be based entirely on SAP. In particular, new systems planned for
Europe for 2003 and Latin America would use SAP’s Advanced Planner and Optimizer rather than the more capable but costly i2-based APS system used in North America. And they were to use SAP’s
NetWeaver for Web collaboration with suppliers and trade partners rather than North America’s TradeMatrix CPFR.
Vivek Mehta, a lead supply chain analyst at Whirlpool, says SAP may catch up with i2 in its optimization capabilities, but in the meantime, i2’s financial condition is worrisome. “There were 10
guys at i2 that we interacted with, and some of them are gone now,” he says. “There’s lack of continuity.”
“We have this challenge, where the IT organization is pushing for everything to be SAP, but the business, on the other hand, is going for whatever brings them value,” Mehta says. “They are now used
to the optimal plan, the high service levels, the lower inventories. So if we bring in something and say their availability will go down by a couple of points, no way will they buy that.”
Sezer says Whirlpool will probably replace i2 with SAP “eventually” but is in no hurry. “We’d like to get the return out of that investment before making any platform decisions,” he says.
Sezer says that in the four years since Whirlpool standardized on IBM and SAP as “strategic partners,” revenue has increased on average US$1 billion per year and IT expenses have fallen 6 percent
per year. He says there are several joint development projects under way involving all three companies.
But for the time being, the combination of SAP and i2 works well for Whirlpool, far better than the legacy tools of a few years ago. Sezer says the company’s supply chain is now a competitive
advantage. “On a global scale, to be able to manage all your operating platforms, I’m not aware that any of our competitors have that today,” he says.
Think globally, act locally
When the time came for Whirlpool Europe to overhaul its supply chain, the company decided not to go with i2 optimization products, as North America had done, but with SAP’s Advanced Planner and
Optimizer (APO) for demand and supply-network planning.
Vivek Mehta, a lead supply chain analyst involved in both projects, says Europe was starting from a more primitive systems base, with even more manual procedures and less-integrated systems than
had been the case in North America. So for Europe, “APO was a huge step forward,” he says.
The integration of Whirlpool Europe’s supply chain systems around APO, though not quite complete, has already boosted inventory availability from less than 80 percent to more than 90 percent, says
Walter Manfredi, supply chain director in Whirlpool’s Comerio, Italy, operations center.
“Today, our supply chain is integrated — processes and systems,” he says. “Now, demand from a trade partner or customer is integrated into production planning. We can look into production plans
and see if this item for this date in this quantity is for this customer. So we can now give priority depending on the type of demand.”
For example, he says, priority is always given to production orders earmarked for specific customers — for which availability is now 97 percent — over orders to simply replenish stock.
Still, improvements need to be made, especially at the level of individual factories, Manfredi says. Some factory managers, in an attempt to tweak system rules and parameters to optimize their
operations, make the systems so complex that they become maintenance nightmares. And, he adds, attempts by factories to optimize their own performance can be at odds with optimizing the European
supply chain overall.
Finally, Manfredi says, while production can be varied daily by altering system rules and parameters, some production modifications require workforce changes or changes in line and equipment
capacities, which can take weeks to accomplish. “That’s very difficult,” he notes.
Q2 Supply Chain Whirl case study:
I. What are the problems of Whirlpool in 2000?
2. What are the benefits of the multiproject global overhaul of whirlpool’s supply chain?
3. what are the consequences of whirlpool success to date?
4. when the company grown in 2000 what happened to the old systems in use?
5. what was whirlpool using for its North American supply chain in 2000?
6. What changes to whirlpool system have been introduced in mid-2002?
7. What are the benefits of these changes?
8. What were the benefits of i2 over SAP? What were the problems with i2?
9. What systems are planned for Europe and Latin America in 2003?
10. What combination of systems whirlpool adopted for its supply chain? And what are the benefits?