The effects of social media (Instagram and snap-chat) on the buying behavior of female consumers in the UAE
A research report which is based on the above mentioned topic and it should contains the following:
Research problem and qs
Data analysis and discussion
Conclusion & Recommendation
I am attaching the research proposal for your reference. Also I am attaching some research papers as samples.
No real data need to be collected. only a conceptual report without doing data collection. But you need to present a proper designed questionnaire that you would have
been used for data collection. Also need to highlight a plan for analysing the data which would have been collected. and what are the methodologies which would have
been used to conduct the research.
Also please include the reseson why selecting those two social media channels instead of other, include some statics on the usage on those channels and how do they
impact the consumer taste and behavior. Also how is following some celebrities and fashionistas on the those two channels can increase impulse shopping. Which age
group is more impacted than the others.
Why selecting female to do research on instead of male.
Look at more literature reviews about the social media, marketing and consumer behavior.
Compare about the two channels regarding the usage in the UAE.
The marking criteria will be attached. Please consider it while doing the report to get a better mark.