Decide offline and online spend for women jeans according to Promotion Budget

Order Description
1.Decide offline and online spend for the women part of our hypothetical jeans company which is named TwenJeans – based on the budget , how much will be
spent offline and online (provide details of your calculation)?

2.Remember to justify your choice with news reports, your segmentation and the theory presented in the lecture.

3.Communication objective – must be consistent with your KPIs and your choice of communications (Action).


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