Develop an integrated international marketing plan,
which would help a firm exploit the market opportunity to sell products to the target
consumers in a specific market today. The firm must be real and belong to one of the
a) An alcohol beverage company
b) Strategic plan
? Entry mode strategy; segmentation, targeting and positioning;
potential competitors in the target market
c) The tailored marketing mix
Product strategy and rationale; promotion strategy and rationale;
pricing strategy and rationale; distribution strategy and rationale.
You must provide convincing rationale and arguments on all aspects of your decisions on
the strategic plan and marketing communication mix analysis.