Marketing Channel Plan (Individual)

Marketing Channel Plan (Individual)

Order Description
Purpose, description and topics covered :Purpose: The purpose of this assessment is to enable students to
develop a plan for a specific organisation.
Description: This assessment requires you to:
1. Select an product or service of your choice
2. Create a Marketing Channel Plan for the product
3. Argue why that specific channel is the best option to sell the
product.
Topics to be covered:
Background to the product
Rationale for the choice of the channel
Channel performance criteria (e.g. sales, exposure, location, etc.)


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