students will be expected to research thoroughly (using secondary data), critically discuss and evaluate a retail failure.
10% less is OK – More than 3000 words will be penalised (5 points for every exceeding 100 words)
• Specifically, students are expected to:
–Select a retail failure in the world and critically discuss and evaluate why it failed (please note it may be a domestic or
international retail firm).
–From the identification of the retail failure case, you must then select between 6-8 revealing/insightful quotations from media sources and evaluate those quotations
within the context of the failure and theory.