Chipotlte Case Study
Write thorough answers to the following questions. Be sure to write your own original work, at least two or three paragraphs for each question, and not copying from the Internet If you do need to cite secondary sources, that is allowed but you must clearly include the citation (author, year) in the answer sentences, then a full description of that citation information in a References list at the end of the paper. For more explanation of how to properly cite secondary sources, you can read books such as the Chicago Manual of Style, the APA Publication Manual, or similar style guides. –Prof. Alstete
– Does Chipotle Mexican Grill have any core competencies and, if so, what are they?
-What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects?
-Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing?
– What does an analysis of the data in case Exhibit 1 reveal about Chipotle Mexican Grill’s financial and operating performance? Use the financial ratios in Table 4.1 of Chapter 4 as a guide in doing the calculations needed to arrive at an analysis-based answer to your assessment of Chipotle’s recent financial performance. In addition to the ratios in Table 4.1, there are occasions when you will also need to calculate compound average growth rates (CAGR) for certain financial measures. The formula for calculating CAGR (in percentage terms) is as follows:
CAGR % = [ending value ÷ beginning value] 1/n – 1 x 100
(where n = the number of year-to-year or period-to-period changes)
– What action recommendations would you make to CMG’s top executives to strengthen the company’s growth and profitability?