GE case study
1. Using appropriate academic models and concepts identify GE’s core competences and capabilities and discuss their effectiveness in supporting the corporation’s success up to the date of the case.
2. Outline and discuss at least two strategic options for GE over the next five years from the date of the case, with a recommendation as to which you recommend. Your answer should draw on your
earlier analysis. It may also include independent research on GE, commenting on GE’s current strategy. Applying suitable academic models such as Kaplan’s Balanced Scorecard show how strategy could
be monitored and evaluated. (40%)
3. Drawing on sources such as Gary Hamel, compare and contrast Jeff Imeldt’s management approach to his predecessor Jack Welch’s, and give your opinion as to which is more suitable for strategic
leadership in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why?