Study for souq.com

Study for souq.com

Order Description
the gidiline are:

• title ( www.souq.com )
• ToC (agenda)
• executive summary
• market & product analysis (i.e. 4P-4C, Porter’s 5 forces, SWOT, STP) theory part plus analsis
• their business window
• business strategy
• mission/vision
• company name, logo, tagline, PANTONE, graphics examples
• examples of campaign
• online presence
• customer acquisition/conversion/retention
• budgeting and financial projections
• timeline / media plan (critical analysis)
• obtained/awaited results
• conclusion/future activity/further research
• summary
• appendices
• bibliography


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