Strategic Analysis: Alternatives
Under a main heading Alternatives, develop a list of options – include those that may be “far-fetched” without judging them.
Note: ‘Do nothing’ is often a reasonable alternative.
There should be multiple alternatives/options for the problem (3-8 is typical).
Evaluate the alternatives by considering if the company can afford it; whether it will evoke a response from competitors; how employees/ customers/ stakeholders are likely to view the change; and
how the alternative fits with organizational culture, vision, mission and goals.