Read Chapter 6 of “Strategic Management and Business Policy”
ISBN 13: 978-0-13-312614-3
ISBN 10: 0-13-312614-5
Authors: Thomas L. Wheelen, Alan N. Hoffman, J. David Hunger, Charles E. Bamford
1. What industry forces might cause a propitious niche to appear or disappear?
2. What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this? (LO 2)