Procter and Gamble Global Strategy
Evaluate Procter & Gamble’s global strategy as developed by A G Lafley in the first decade of the century, in 1500 to 2000 words.
You may want to consider what you think are the strongest aspects of Procter & Gamble’s global strategy, and why you think that? How does P&G address the central questions posed by Lafley & Martin in their book “Play to Win”
What do you think are the biggest challenges P&G faces in its global strategy, and how would you consider addressing these?
Your paper will be assessed based on how well you demonstrate your understanding of appropriate strategy concepts & tools covered in class. It will also be assessed based on how well you apply critical analysis and synthesis in your evaluation. And you will be assessed on your ability to structure your argument in the paper, how clear and coherent your writing is. Finally, consideration will be given to original, creative thinking in your response.