In a 7- to 10-page paper, integrated your external and internal company analysis, completing a formal company SWOT.
Step 1: Perform research, and complete an industry analysis using each of the Five Forces in Porters model. Support your analysis with current financial, operational, and marketing data.
Step 2: Complete your external analysis using each of the four elements in the PEST analysis. When considering economic data, use the most current data you can find.
Step 3: Write up the results of your external analysis, and be sure to label the impact of each of the Five Forces as high, moderate, or low. Taken together, the Five Forces analysis and the PEST
analysis should lead to conclusions about the overall opportunities and threats facing the Coca-Cola Company as revealed by your research. All data and factual information that you report in your
Five Forces and PEST analysis must be properly cited using APA style.
Step 4: Conduct a critical and thorough internal analysis of the Coca-Cola Company, assessing as many of the company’s key internal strengths and weaknesses as you can. Consider the operations,
customer service, finance, human resources management, and marketing functions. See the following website, as it will help you decide which strengths and weaknesses you might wish to evaluate:
Step 5: Discuss the results of your internal analysis, including your conclusions concerning the strengths and weaknesses facing the Coca-Cola Company.
Step 6: Synthesize your internal analysis with your external environmental analysis, formulating a complete SWOT analysis. Provide a SWOT diagram (include as an Appendix – not as part of the
written analysis!) in which you show – in each of the four quadrants – the most important 3-4 company strengths, weaknesses, opportunities, and threats. Each of these should be discussed thoroughly
within your written analysis. Based on your SWOT, give very specific and informed recommendations as to what the company should do. Give your overall analysis—does the company have more strengths
than weaknesses? More weaknesses than strengths? Whatever you decide, you need to recommend (with strong, convincing support) what you believe should be the company’s strategy — in response to your
collective assessment of the organization’s strengths, weaknesses, opportunities, and threats. You must demonstrate evidence of critical thinking – don’t simply restate facts you’ve learned about
the company! Interpret the data and factual information you’ve found instead!
Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Coca-Cola Company’s consultant. This is a professionaldocument. Follow the
format below: Executive summary: This is a synopsis of the main points, conclusions and recommendations made in the longer report. If you would like a refresher on writing an executive summary,
check this website: http://www.csun.edufr-vcecn006/summary.html Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing