Critical Review: Why Change Management Fails
The fate of our world has always been unknown; however, nearly every individual and organization has attempted to affect its direction and path. The principal difference between the changes of
today and the changes of previous generations and centuries is the exponential pace upon which change is occurring.
The purpose of this assignment is to develop analytical skills, while reviewing assigned videos or reading materials related to the module topic. Before you begin this assignment, be sure to review
the following video:•VideoShredHead. (2012, February 28). Did you know 3.0 (Officially updated for 2012) HD [Video file][4 min 59 sec]. Retrieved from https://www.youtube.com/watch?
After reviewing the video, write and submit a critical review of approximately 250–300 words. Make sure to follow the APA style (6th edition) for your submission. In particular, assess the key
points or statements made within the video and how they have impacted your viewpoints and understanding. Moreover, include additional information that is related to this video that would help
expand upon the lessons learned. In other words, add to the overall subject matter discussed. Use the APA format for all citations of additional sources.
Course book is listed correctly below for your reference.
Palmer, I., Dunford, R., & Akin, G. (2009). Managing organizational change: A multiple perspective approach (2nd ed.). New York, NY: McGraw-Hill/Irwin.