Consumer Behavior Principles

Using Consumer Behavior Principles to Develop a Consumer Behavior Exploratory Research Survey

Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a
very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you
can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior
Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (brand assigned at random by Professor). Complete
sections one and three based on secondary data collected through outside research.
Section 1: Background
A) Give some introductory information about your product/brand. Include the current status of the four ID’s. Not needed is historic information (company beginnings, etc.). Only current data is
needed here. B)
Research and discuss its target market:
demographics psychographics typical decision-making aspects identify one market segment that you will discuss as a target market Section 2: Consumer Influences
Identify and analyze three of the most relevant aspects of consumer influences and their effect on the sale/adoption of the brand/product item. Provide reasoning why you believe the influence is
relevant.


Last Completed Projects

# topic title discipline academic level pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min