Quantitative Assignment – SPSS

Quantitative Assignment – SPSS

Order Description
BEMM175 – Research and Analysis Skills for Business Research
Analysis Assignment 2a: Report (Quantitative Data)

Rubric
You are expected to produce an analytical report of no more than 3,000 words as the second piece of assessed work worth 60% of the final mark for this module. This report is due on Friday 9th
December 2016.

You should complete EITHER assignment 2a (quantitative data – this one) OR assignment 2b (qualitative data), NOT BOTH.

Instructions
This assignment is based on survey research conducted at the World Medical and Health Games held in the city of Stirling (Scotland), commissioned jointly by the local authority and host venue. This
event was a seven-day international sporting festival attended by 4000 medical- and health-related professionals from around the world. The event included a formal opening ceremony, a programme of
participatory individual and team sports event, an academic symposium, and a range of social events and trips. 204 participants, selected through a systematic random strategy, completed an
interviewer-administered survey on the last day of the event. The questionnaires were coded and the data entered into SPSS, and you will find this dataset on ELE, as well as a PDF of the original
questionnaire.

Your task is to interrogate this dataset and to produce a report that contains answers to the following questions:

(i) How far do you agree with the view that an appropriate sample size was used in this research?
(ii) To what extent is it appropriate to use t-tests to assess whether there is any difference between males and females in (a) the number of nights stayed to participate in the games and (b) spend
during the stay in Stirling.
(iii) Which test/s would you use to investigate whether there are any differences among occupation types in terms of (c) approximate budget for this element of the trip, and (d) the type of travel
party.

The local authority is interested in learning more about how Stirling is considered from a destination perspective (i.e. awareness, visitor attributes, new visitors, extension of stay, return
visits etc). Specifically it wants to know:

(iv) Did visitors spend more than local residents at the games, and do those visiting Stirling for the first time as part of the games spend more than those who’ve been to Stirling at least once
before the games? What is it possible to conclude from these observations?
(v) Is place recognition related to socio-demographic attributes?

The venue is concerned with the visitors’ experiences of the event (i.e. programme, place, accommodation and transport used). Specifically it wants to know:
(vi) To what extent are there differences in the types of accommodation used by different types of attendee.

And finally,
(vii) Following your data analysis, are there any difficulties that you have seen in the data or the in the survey tool that may have impeded analysis and/or data collection?
Please note
These questions do NOT carry equal weighting. Credit will be given according to the quality of the discussion and interpretations of the data, not the volume of output produced or used. You should
justify your answers with suitable empirical evidence and/or, where appropriate, references to the literature (in which case you will need a reference list – not part of the word count).

For each component of the analysis, you must show the relevant workings, measures or indices (which in most cases will the SPSS output of different types) as well as explain their meaning. You may
use Appendices (not included in the word count) to include any material that is not essential to the flow of your report. However, all essential statistics, figures and tables must be included in
the main report, not the appendices.

The SPSS screenshots are required in the appendices. So the actual working of the SPSS is a mandatory requirement.

Order Description
BEMM175 – Research and Analysis Skills for Business Research
Analysis Assignment 2a: Report (Quantitative Data)

Rubric
You are expected to produce an analytical report of no more than 3,000 words as the second piece of assessed work worth 60% of the final mark for this module. This report is due on Friday 9th
December 2016.

You should complete EITHER assignment 2a (quantitative data – this one) OR assignment 2b (qualitative data), NOT BOTH.

Instructions
This assignment is based on survey research conducted at the World Medical and Health Games held in the city of Stirling (Scotland), commissioned jointly by the local authority and host venue. This
event was a seven-day international sporting festival attended by 4000 medical- and health-related professionals from around the world. The event included a formal opening ceremony, a programme of
participatory individual and team sports event, an academic symposium, and a range of social events and trips. 204 participants, selected through a systematic random strategy, completed an
interviewer-administered survey on the last day of the event. The questionnaires were coded and the data entered into SPSS, and you will find this dataset on ELE, as well as a PDF of the original
questionnaire.

Your task is to interrogate this dataset and to produce a report that contains answers to the following questions:

(i) How far do you agree with the view that an appropriate sample size was used in this research?
(ii) To what extent is it appropriate to use t-tests to assess whether there is any difference between males and females in (a) the number of nights stayed to participate in the games and (b) spend
during the stay in Stirling.
(iii) Which test/s would you use to investigate whether there are any differences among occupation types in terms of (c) approximate budget for this element of the trip, and (d) the type of travel
party.

The local authority is interested in learning more about how Stirling is considered from a destination perspective (i.e. awareness, visitor attributes, new visitors, extension of stay, return
visits etc). Specifically it wants to know:

(iv) Did visitors spend more than local residents at the games, and do those visiting Stirling for the first time as part of the games spend more than those who’ve been to Stirling at least once
before the games? What is it possible to conclude from these observations?
(v) Is place recognition related to socio-demographic attributes?

The venue is concerned with the visitors’ experiences of the event (i.e. programme, place, accommodation and transport used). Specifically it wants to know:
(vi) To what extent are there differences in the types of accommodation used by different types of attendee.

And finally,
(vii) Following your data analysis, are there any difficulties that you have seen in the data or the in the survey tool that may have impeded analysis and/or data collection?
Please note
These questions do NOT carry equal weighting. Credit will be given according to the quality of the discussion and interpretations of the data, not the volume of output produced or used. You should
justify your answers with suitable empirical evidence and/or, where appropriate, references to the literature (in which case you will need a reference list – not part of the word count).

For each component of the analysis, you must show the relevant workings, measures or indices (which in most cases will the SPSS output of different types) as well as explain their meaning. You may
use Appendices (not included in the word count) to include any material that is not essential to the flow of your report. However, all essential statistics, figures and tables must be included in
the main report, not the appendices.

The SPSS screenshots are required in the appendices. So the actual working of the SPSS is a mandatory requirement.


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