The Effectiveness of Celebrity Branding/Endorsement in the Singaporean Market for Clothing Industry

Research Topic: The Effectiveness of Celebrity Branding/Endorsement in the Singaporean Market for Clothing Industry

Order Description
The Effectiveness of Celebrity Branding/Endorsement in the Singaporean Market A company, Exclusive Inc.1, has engaged your team to conduct market research on the
effectiveness of celebrity branding/endorsement on the behaviour of Singaporean consumers. The company defines celebrity branding/endorsement as a form of advertising
that involves celebrities or a well-known person using their social status or fame to help promote a product or service. Your market research and analysis will help
Exclusive Inc. to develop its future marketing strategy.

Chosen Industry : Clothing

Question 1.
DISCUSSION and IMPLICATIONS (20%)
Demonstrates link between secondary and primary
research results to the research problem section
Implications for the client are identified and discussed


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