Topic: MBA: Marketing Management

Order Description

Take a company you know well. It can be almost anything: your own, a local private firm or a major corporation. Describe their marketing in terms of:

� differentiation
� competitive advantage
� commoditisation and how to cope with it
� segmentation
� the 4Ps
� a solutions approach (if relevant)
� sustainability

Please choose one of these companies: UBER, APPLE, AIrBNB.


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